Invloedkunst B.V.: Ethisch overtuigen in de praktijk

We’re dedicated to teaching influence skills that work. Real persuasion techniques grounded in psychology, ethics, and proven results.

15+ Modules

8 Topics

24/7 Access

Onze Achtergrond

Hoe Invloedkunst B.V. begon

We didn’t start with theory. We started with frustration. Our founders spent years watching professionals struggle with communication—not because they weren’t smart or capable, but because they’d never learned how persuasion actually works. They’d seen brilliant ideas die because the person pitching them couldn’t influence the room. They’d watched talented salespeople fail because they were using manipulation tactics instead of genuine influence.

So we built something different. Invloedkunst B.V. teaches the psychology behind influence without the sleazy tactics. We’re talking about how people actually make decisions, what triggers change, and how to ethically guide those conversations. It’s based on decades of research—Cialdini, behavioral economics, neuroscience—but taught in a way that actually sticks.

Since 2018, we’ve trained professionals across the Netherlands in negotiation, persuasion, and ethical influence. Our students aren’t trying to manipulate anyone. They’re learning to communicate more effectively, present better ideas, and build genuine trust. That’s the real skill.

Wat We Aanbieden

De core van onze trainingen

We focus on skills that translate directly to real situations—not just theory that sounds good in a classroom.

Psychologie van Invloed

Leer waarom mensen ‘ja’ zeggen. We cover reciprocity, social proof, authority, liking, scarcity—the psychological principles that actually shape decisions.

Ethische Overtuiging

Persuasion without the sleaze. We teach you how to advocate for your ideas honestly while respecting your audience’s autonomy and intelligence.

Negotiatie Technieken

Practical frameworks for getting what you need while maintaining relationships. We’re not teaching you to ‘win’—we’re teaching win-win.

Verkoop en Presentatie

Present ideas that stick. Sales techniques grounded in psychology, not pressure. Learn to connect with audiences and move them toward action.

Resistentie Overwinnen

When people say no, it’s not always about your idea. We’ll show you how to understand objections and address them genuinely.

Team Alignment

Get your team on the same page. Leadership influence that builds trust and moves people toward shared goals without force.

Hoe Het Werkt

Onze Trainingsmethodologie

We don’t believe in passive learning. You’ll actually practice these skills, get feedback, and see what works.

Grondslag: De Wetenschap

We start with the psychology. You’ll understand the research behind influence principles, not just memorize tactics. This foundation makes everything else stick.

Toepassing: Real-World Scenarios

Theory means nothing without practice. You’ll work through actual situations—sales conversations, negotiations, presentations—and learn what works in context.

Feedback en Refinement

You’ll get direct feedback on your approach. We’ll show you what’s working, what isn’t, and why. Then you’ll adjust and try again.

Integratie: Het Echte Werk

You’ll leave with a clear action plan. These aren’t techniques you’ll use someday—they’re skills you’ll implement immediately in your work and life.

Onze Principes

Waarom ethiek centraal staat

We could teach manipulation. It’s easier. But it doesn’t work long-term, and it damages relationships. We teach influence that respects both sides.

“The most powerful influence isn’t getting someone to do what you want. It’s helping them see why your idea serves their interests too. That’s the only kind of influence that builds trust.”
— Invloedkunst B.V. Philosophy

Invloedkunst B.V. is built on a few core beliefs. First: you don’t need to manipulate people. The principles of influence work better when you’re honest about what you want. Second: the best persuasion happens when both parties benefit. We teach you to think about the other person’s perspective, not just your outcome. Third: influence is a skill that should be taught openly. No tricks. No hidden psychology. Just clear, practical understanding of how people decide.

Belangrijke Informatie

The educational content provided by Invloedkunst B.V. is designed to enhance communication and persuasion skills through evidence-based psychological principles. Our materials are for informational and educational purposes. Individual results depend on factors including personal application, professional context, and specific circumstances. We encourage participants to apply these skills ethically and responsibly. Success in influence and persuasion varies by individual effort, practice, and real-world implementation. Always consider the perspective and autonomy of others when applying these techniques.